BUSSINESS ETHIC McDONALD’S

The Protestant Ethic versus the "New Ethic"

The Land Ethic

Uncovering the Planetary Ethic

There is increasing recognition of the need for a Planetary Ethic (for example, the urgent call by Paul Kurtz). Western civil society is based, it may be argued, more on consensus of behaviours than values. Appeals for behavioural outcomes (road safety, anti-violence campaigns) seldom explicate fundamental principles. Given this, even the partial success achieved in creating ‘decent’ society is...

The Ethic of High Expectations

The need for a global health ethic.

e37 www.thelancet.com Vol 386 November 14, 2015 In the 1940s, the renowned Wisconsin, USA, conservationist Aldo Leopold wrote “The Land Ethic” as the culmination of his now celebrated work, A Sand County Almanac. In his essay, Leop old articulated the need for, and the ethical basis of, a new relationship between people and the land. He imagined the awakening of an ecological conscience that re...